Why Porchlight?
Porchlights are analog. Digital is, well…digital.
But leaving the porchlight on has always meant something:
Welcome.
We’re here.
Come on in.
It helps visitors find us—whether they’re friends, trick-or-treaters, or the person delivering dinner.
Your digital presence does the same thing.
Before customers even walk through your front door, they’re likely to check you out online. They search for your hours. Browse your products or services. Read reviews. Check your social media. Book an appointment or make a purchase. Maybe they receive an email from you and click through to your website.
Think of all of it as your online porchlight.
Porchlight Digital helps local small businesses get found—and chosen—by looking at your digital front porch through the eyes of your customers!
We assess what’s working, identify what’s getting in the way, and recommend practical, objective actions: what to fix now, what can wait, and what isn’t worth spending money on.
Welcome to Porchlight Digital. Our light’s on!
Comprehensive Digital Strategy, Optimizations and Solutions
Porchlight Digital Services in Brief
Website Strength Assessment
Objective evaluation of your site (up to a full audit)
Analytics & tracking check
Customer experience & usability check
Digital Performance Measurement
What's happening across your entire digital footprint, what do the numbers actually mean?
Reporting and Insights
Scattered data becomes useful information
Dashboards, Quarterly Business Reviews, Campaign Reporting
Optimization and Advisory
What to do, what not to do, and what can wait
Tailored Consulting Solutions
Ongoing support
Guidance starts right here with a few common questions and answers:
I have a website already, isn't that enough? Not really, no. A consumer's "Path to Purchase" includes visiting your website- and they do so over 70% of the time before converting. * Almost all (98%) consumers research brands or products online before buying. Showing up online is not enough; showing up smartly, using data-driven strategies is. Porchlight Digital illuminates your digital front door with trustworthy guidance and practical next steps.
Is this for a small business like mine? Yes! Porchlight Digital serves all small businesses, regardless of industry. While there are nuances in every industry making them special and unique, we've established a rubric of common, "universal key performance indicators" that apply almost everywhere!
What will I actually get? First and foremost, you will get honest feedback always accompanied by reasonable and appropriate recommendations scalable and customized for YOU. Depending on the service that is right for your business, "what you get" will vary, click below to find out more, or send us an email to describe your unique circumstance.
* Source: Capital One Analysis, 2024
Experience Matters
Businesses like yours choose services Porchlight Digital provides to grow their business and understand their digital footprint
CONTRACTOR
Standardized internal tools + website best-practice guidance
MARKETING LEADER
Measured visitor reaction to a new landing page
MANUFACTURERImproved website lead generation with a custom form
SERVICE BUSINESS
Built simple dashboards to track sales growth
CAMPAIGN MANAGER
Diagnosed an underperforming social platform
~Porchlight Digital~
Objective Insight.
Doable Next Steps
Ready to Get Porchlight Digital?
Contact us Today!
