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Privacy Policy

A legal disclaimer

The explanations and information provided on this page are only general and high-level explanations and information on how to write your own document of a Privacy Policy. You should not rely on this article as legal advice or as recommendations regarding what you should actually do, because we cannot know in advance what are the specific privacy policies you wish to establish between your business and your customers and visitors. We recommend that you seek legal advice to help you understand and to assist you in the creation of your own Privacy Policy.

Privacy Policy - the basics

Having said that, a privacy policy is a statement that discloses some or all of the ways a website collects, uses, discloses, processes, and manages the data of its visitors and customers. It usually also includes a statement regarding the website’s commitment to protecting its visitors’ or customers’ privacy, and an explanation about the different mechanisms the website is implementing in order to protect privacy. 

 

Different jurisdictions have different legal obligations of what must be included in a Privacy Policy. You are responsible to make sure you are following the relevant legislation to your activities and location. 

What to include in the Privacy Policy

Generally speaking, a Privacy Policy often addresses these types of issues: the types of information the website is collecting and the manner in which it collects the data; an explanation about why is the website collecting these types of information; what are the website’s practices on sharing the information with third parties; ways in which your visitors and customers can exercise their rights according to the relevant privacy legislation; the specific practices regarding minors’ data collection; and much, much more. 


To learn more about this, check out our article “Creating a Privacy Policy”.

Jennifer Coppola

Jennifer Johnson Coppola brings more than 20 years of analytics, digital measurement and strategy experience to Porchlight Digital. Her career has spanned hands-on analytics through executive leadership, helping organizations understand what their data is telling them—and what to do next.

She started Porchlight Digital to bring these years of expertise to your front door, in the neighborhood where she lives.

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She is a graduate of Madonna University, in Livonia Michigan, with a Bachelor of Science in Natural Science (Physics, Biology and Chemistry). She also has significant experience in K12 education and theory and even studied a little Italian.

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To learn more about Jen, feel free to reach out!

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Privacy Policy Last Updated: September 1, 2026 Porchlight Digital (“Porchlight Digital,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how information may be collected, used, and protected when you visit getporchlightdigital.com or communicate with Porchlight Digital through this website. Information We Collect Information you provide to us When you submit a contact form or otherwise communicate with Porchlight Digital, you may provide information such as your: Name Email address Phone number Business or company information Information included in your message or inquiry Please do not submit sensitive personal information through our website contact forms. Information collected automatically Like most websites, certain technical information may be collected automatically when you visit our website. This may include information such as your IP address, browser or device type, pages visited, referring website, and general information about how visitors interact with the site. This information may be collected through cookies, analytics tools, or technologies provided by our website platform and service providers. How We Use Information Porchlight Digital may use information collected through the website to: Respond to questions, inquiries, or requests for services Communicate with prospective and existing clients Provide and improve our services Understand how visitors use our website Maintain the functionality and security of the website Comply with applicable legal requirements We do not sell personal information provided through our website. Website Hosting and Service Providers This website is hosted using Wix. Wix provides the technology and infrastructure used to operate this website and may process or store certain visitor information as part of providing those services. Porchlight Digital may also use other service providers to support website operation, analytics, communications, or other normal business functions. Information may be shared with these providers when reasonably necessary to provide those services. Cookies and Analytics This website may use cookies and similar technologies to support essential website functions, understand site performance, and analyze how visitors interact with the website. Your browser may allow you to control or disable certain cookies. Depending on your location and the technologies used on the site, additional cookie choices may also be available through a cookie consent tool. Disabling certain cookies may affect how some parts of the website function. How We Share Information Porchlight Digital does not sell personal information provided through this website. We may disclose information when reasonably necessary to: Work with service providers that support our website or business operations Comply with applicable laws, regulations, legal processes, or government requests Protect the rights, property, security, or safety of Porchlight Digital, our clients, website visitors, or others Complete a business transaction involving Porchlight Digital, such as a merger, acquisition, or transfer of assets Data Retention We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to maintain appropriate business records, or to comply with applicable legal obligations. Data Security Porchlight Digital takes reasonable steps to protect information collected through this website. However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. Your Choices You may contact Porchlight Digital to ask about personal information you have provided through the website or to request that it be corrected or deleted, subject to applicable legal and business recordkeeping requirements. You may also manage cookies through your browser settings and, when available, through the website's cookie preference tools. Third-Party Links Our website may contain links to websites or services operated by third parties. Porchlight Digital is not responsible for the privacy practices, security, or content of those third-party websites. Children's Privacy This website and Porchlight Digital's services are intended for businesses and adults and are not directed to children under 13. We do not knowingly seek to collect personal information from children through this website. Changes to This Privacy Policy Porchlight Digital may update this Privacy Policy from time to time to reflect changes to our website, services, technologies, or legal requirements. Updates will be posted on this page with a revised “Last Updated” date. Contact Us If you have questions about this Privacy Policy, the information collected through this website, or your privacy choices, please contact: Porchlight Digital Email: info@getporchlightdigital.com Website: getporchlightdigital.com

© 2026 by Jennifer Johnson Coppola. Powered and secured by Wix

Accessibility Statement Porchlight Digital is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. We are continually working to improve the accessibility and usability of getporchlightdigital.com and strive to follow generally recognized accessibility best practices. Feedback and Assistance If you experience difficulty accessing any part of this website, or if you have suggestions about how we can improve accessibility, please contact Porchlight Digital at info@porchlightdigital.com. We will make reasonable efforts to provide the information or service you need through an accessible alternative. Ongoing Efforts Accessibility is an ongoing effort. As the Porchlight Digital website evolves, we will continue to review its content and functionality with accessibility in mind. Last updated: September 2026

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